HOWLER HEAD – THE ORIGINAL AGED KENTUCKY SPIRIT WITH BANANA FLAVOUR – LAUNCHES INTO THE UK AS OFFICIAL PARTNER OF UFC

The UK is set to go bananas with Howler Head, an Aged Kentucky Spirit with Banana Flavouring, which has expanded its footprint in the UK market this Autumn. Howler Head, a product from Catalyst Spirits, is an official partner of UFC, the world’s premier mixed martial arts organisation, and one of the fastest-growing brands in the world. The brand which recently launched into the UK has set its sights on rapid growth through grocery, on-trade and eCommerce, and is now available from the majority of larger Tesco stores and online, as well as on Amazon and Master of Malt, RRP £30.

At 80 proof, Kentucky’s influence really takes the spotlight, with a subtle sweet kick of banana on the finish. It can be enjoyed as a shot, with a beer/hard seltzer or as a flavourful enhancement to any classic whiskey cocktail. Campari Group also recently acquired a 15% stake in the business for $15 million for global distribution rights, as well as the option of full ownership of the brand from 2025, depending on future sales performance.