Ingredient specialist J O Sims has launched Crunchy Cranberries™ by Ocean Spray in the UK. The crunchy ingredient format has been created using a new drying process and is intended to provide food manufacturers with new application and innovation opportunities, based on the fruit’s distinctive crunchy texture.

“Texture in general and crunchiness in particular are trending characteristics across many food sectors and markets,” says J O Sims’ Innovation Manager, Emma Raper. “This new fruit ingredient from Ocean Spray combines the aroma and bright red colour of cranberries with a lasting crunchy texture, especially in snack, cereal and confectionery applications.”

“Crunchy Cranberries™ Sweetened Dried Cranberries are slowly baked using an Ocean Spray proprietary drying process which makes them stay crunchier for a longer time,” says Raper. “The berries are robust, low in dust and free-flowing in processing. Not surprisingly they have a very low moisture content (<5%). We anticipate this new format being chocolate coated in confectionery, used as toppings for yoghurt and salads, in cereals, or eaten as a crunchy ingredient in conventional trail-mixes or on their own as a snack.”

Crunchy Cranberries™ were launched at the SIAL food trade show in October, where they were nominated for the “SIAL Innovation Award”. Ocean Spray and J O Sims will be exhibiting Crunchy Cranberries™ at ISM from the 27th to 30th January in Cologne (Hall 5.2 stand H035).

For more information please contact emma.raper@josims.com

www.josims.com/ingredientscrunchycranberries.html