Young’s Seafood has unveiled an innovative printed fish pack after collaborating with market leading fresh food packaging manufacturer, LINPAC.
The modified atmosphere pack (MAP), which holds two beer battered cod fillets, features a specially designed newspaper print on both the film lid and tray to create enhanced on-shelf appeal for retailers.

The ‘modern-retro’ graphic is laminated to transparent rPET sheet during the LINPAC tray thermoforming process. At the point of packing, an easy-peel, high barrier film lid in matching print is then heat sealed to the tray. The result is a seamless print-wrapped pack effect with 360-degree visibility of the product inside.

Several ideas and samples were presented to Young’s in order to achieve a well-considered final design to be launched by leading retailer, ASDA.

Helen Nickells, head of packaging development at Young’s Seafood Ltd, commented: “We’re thrilled with the final result. The striking design really stands out on shelf and achieves a ‘wrapped in print feel’ that’s unlike anything else on the market.”

Andrew Wilkinson, account director at LINPAC, added: “To deliver this complete pack solution for Youngs, it was critical we worked as a cohesive team with our print partners, Parkside Flexibles, as well as our LINPAC film business colleagues in Pontivy, France.”

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