Brand enhancement specialist API has underlined its on-trend credentials by adding a new colour to its PG range of pigment hot stamping foils. The luxurious, deep red Amaranth shade answers customer demand for eye-catching, on-trend tops to go on wine and spirit bottles, among other hot stamping applications.

Luxury and premium goods manufacturers are ensuring that their packaging, by acting as a ‘second skin’, conveys both the product’s qualities and their brand values – and the premium deep metallic Amaranth shade from API is a perfect example of this trend.

The PG range is a premium grade matt pigment hot stamping foil, and the number one choice for general purpose applications. It excels at both fine detail and the kind of broad area coverage required by the packaging sector. Hot stamping foils from API ensure the best, most reflective finish of all coating processes, and are the most versatile for use on different materials and substrates.

“Our PG hot stamping foil lends that extra wow-factor that inks can lack,” comments Hester McQueen, Marketing Executive at API. “We’re delighted with the Amaranth shade, and are confident it will provide that magic boost to attract customers.”

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