Chedds, the no.4 kids snacking brand from Cathedral City, is set to enlighten young consumers with a packaging refresh, featuring new jokes and facts on all three SKUs this November: Nibbles, Bricks, Cheese & Toasties.

Designs incorporate the Chedds mouse brand icon, performing a different activity on each portion pack from juggling to kite-surfing and packs include fun, educational facts linked to each activity.

Jo Huergo, Senior Brand Manager, Chedds, comments: “We are thrilled with how Chedds is performing and the new fun jokes and facts will help keep kids entertained as well as amusing a few mums along the way too.”

Chedds offers kids an exciting way to enjoy delicious 100% real Cathedral City Cheddar. Mums can be reassured that they are getting a natural product with no artificial colours, flavours or preservatives.

Chedds, the biggest cheese snack launch of the last year, is now worth £7m and has been bought by 26 million UK households. With more than half of Chedds volume incremental to Kids Snacking category, Chedds has delivered the highest incremental value growth of the category since its launch.

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