Euphorium Bakery creates all of its breads, pastries, savouries, tarts, cakes, jams, salads and sandwiches with one goal in mind: that they taste as good (or even better!) than they look.

And you won’t have to look long for something to catch your eye, from mouth-watering items such as its salmon and cream cheese bagel through to a sinfully delicious apple tart, with puff pastry and Bramley and Cox apples. Little wonder, then, that this traditional bakery has made an indelible mark on the capital’s foodies!

Baking almost every product it sells in its Upper Street bakery in Islington, Euphorium Bakery makes its entire range fresh every morning – including nearly 20 types of bread, from the crispy crust and soft warm centre of its French sticks, to the hearty, filling, bitty Campagrain – dictating that it has something to suit every palate. This range also includes Chicken and Leek Tartlets, Pepperoni Pizza Slices and Mini Quiche Lorraines, as well as scrumptious Chocolate Eclairs, Strawberry and Cream Tarts, Bramley Apple Tarts … and much, much more besides!

Indeed, using only the very finest, natural ingredients, Euphorium Bakery has set a new standard for those with discerning tastes, with operations director Andrew Green explaining: “From an initial two shops in Islington, the company added five more over the last two years. An eighth, the biggest so far, will soon be open in London’s Threadneedle Street.” In fact, this new store, located within the old Stock Exchange building, will probably be the largest patisserie in the UK.

Andrew Green takes up the story again: “This expansion has put Euphorium’s bakery, in the basement of its original shop in Islington, at capacity. Consequently, we are seeking new bakery premises in North London. This will then give us the capacity to open a further two or three new shops in north London in the next year.”

The company plans to continue this expansion ‘south of the river’ in 2011 too, with Euphorium Bakery currently looking at sites in areas such as Clapham Junction. “After validating the business model in London, the company will seek out franchisees to open replica chains in cities such as Birmingham, Manchester, Bristol and Leeds,” added Green, although this will not be up and running for another 18-24 months. At Euphorium Bakery they don’t grow simply for the sake of it; everything has to be in place and the demand has to be there.

Moreover, Euphorium Bakery offers its entire product range to discerning cafes and restaurants, with its daily delivery round stretching from Hampstead over to Shoreditch.

For further information, and to discover for yourself why Euphorium Bakery has become such a ‘celebrity’ in the catering and retail worlds, call 0207 226 7447. Alternatively, visit the website at