Green’s, one of Britain’s favourite cake mix brands, has launched its new Chocolate Egg Cake Kit (RRSP £1.95) that will be rolled out across multiples during March.


The new launch will be supported by an integrated PR and social media campaign, with all activity designed to encourage consumers to purchase these easy to make mixes in the run up to Easter.


Alongside the launch of the new product, Green’s will also be running a social media competition. Bakers will be asked to submit their best Easter bake on the Green’s Facebook page, or on Instagram or Twitter using the hashtag, #GreensEasterBakes. Three lucky entrants will win a gorgeous hamper of Green’s goodies, including the new Easter mix. The competition will run from 10am 19th March until midnight on 1st April 2018.

The new Chocolate Egg Cake Kit offers customers a versatile and indulgent product that is fun and easy to bake; all customers need to do is add two medium size eggs to create the cake, and then mix 125g of butter and water to the frosting mix to create a smooth and chocolatey finish. Coated chocolate eggs can then be used to decorate the cake, or bakers can let their imaginations run wild.


The popular Green’s mixes can also provide the ideal solution to home bakers who are put off by the amount of mess created when baking. With Green’s readily prepared mixes, there is no fuss as each and every ingredient is measured and ready-mixed in one easy to use pack.

Green’s spokesperson, Rob Allardyce said: “We are delighted to be launching our new Chocolate Egg Cake Kit. We have tested and tasted a variety of ingredients and believe that our customers will be able to bake the most sumptuous Easter treats in their own home with our new kit. Our versatile mixes provide the tools to bake something truly magnificent and we have created a strong marketing package to support our Easter launch and encourage consumer purchase.”

Green’s continues to inspire bakers of all ages from around the world to bake delicious cakes, scrumptious desserts and savoury delights. Made with care at its facility in Yorkshire, Green’s easy-to-use mixes guarantee baking perfection every time, and ensure fun for friends and family. Each and every mix has been made with natural ingredients and no artificial colourings.