DELICE DE FRANCE LAUNCHES DELICE FRESH: PREMIUM BAKERY, NO ON-SITE PRODUCTION

London food outlets can now offer Delice de France’s bakery products without the need to prepare them on site.

Delice de France, the leading supplier of bread and bakery, is launching Delice Fresh, a new service that enables any London-based food outlet to sell ready-made morning goods and treats with no production required.

Delice Fresh offers a selection of 28 bestselling products from Delice’s market-leading range of sweet and savoury bakery products. The range includes sweet morning goods, such as buttery croissants, pain au chocolats and pain aux raisins, at a range of price points to suit different outlets, as well as chunk cookies and artisan breads, including baguettes, rolls and bloomers.

Key benefits

Operators can order up to 4pm to receive their oven-fresh delivery the following morning, seven days a week. Delice Fresh offers stores and operators greater efficiency, more convenience and a reliable service.

As no on-site baking is required, Delice Fresh can be a solution for any sized food outlet that wants to unlock higher margins with quality food to go.

Delice de France estimates that its Delice Fresh service could save some operators up to 1.5 hours per day in defrosting, baking, cleaning, and other operational costs associated with food preparation.

The service is headed by Arthur Magne, who has a wealth of experience in bakery startups and delivery expertise. Combining his knowledge with Delice de France’s logistical capabilities has provided the foundations for Delice Fresh.

“We’re liberating London’s food outlets from the constraints of the baking schedule, enabling them to offer premium bakery lines without the burden of production,” he said.

“We can provide complete flexibility for our customers while continuing to offer the quality that Delice de France is famous for. We are already seeing orders coming in from both current Delice de France customers and new ones.”

Claudia Marinello, owner of Luis’ Cafè, a small coffee shop in central London that has ordered from Delice Fresh several times, said: “Delish Fresh is a great option for small businesses like ourselves that are limited with space.

“We’ve had excellent service from a great team, starting from the rep all the way to the delivery driver.”