Opply, the automated B2B supply chain platform, has raised $4 million in seed funding from leading investors Chalfen Ventures and Anthemis Group. 

Launched just eight months ago, Opply’s platform and marketplace connects small to medium-sized food and beverage consumer brands with suppliers. It is the world’s first personalised end-to-end supply platform that covers everything from sourcing and simplified workflows to payment systems. 

Opply’s unique technology uses AI to match brands with the right suppliers instantly. By automating the supply chain between the two, the platform saves customers an average of two months – the time it would take to source ingredients – along with a saving of 20% on costs, according to results from the platform’s beta phase. 

Globally, SME consumer goods brands spend an estimated $1.4 trillion annually on the cost of goods, but the market suffers from a lack of transparency and relationships in the supply chain, a situation that has been further exacerbated during the pandemic because of fluctuating demand both domestically and internationally. Opply offers suppliers the opportunity to connect with thousands of emerging high-growth companies without the financial risk or loss of time often associated with working with smaller brands. Its focus is on the most innovative brands and suppliers, and clients include as Bold Bean Co and Acid League.

Helen Murphy, CEO, co-founded Opply after seeing how challenging it was for brands to find the right suppliers. “Opply saves brands and suppliers vital time. It takes what was a highly fragmented market and a frustrating, time-consuming process for both parties and brings it firmly into the modern global retail environment,” Murphy commented.

“Starting with food and beverage brands, we have built the world’s biggest and highest-quality supplier database alongside an automated sourcing and ordering process. The platform automates purchasing end-to-end, with personalised quotes from quality global suppliers, a unique dynamic payments system that is perfect for SMEs, and worldwide trackable shipping.”

Opply will use the new funding to build out the engineering and commercial teams that will deliver its global go-to-market strategy on the back of work conducted under its pre-seed raise.