Recently announced LX910e is Primera’s fastest-ever desktop colour label printer. With a print speed of up to 11.4 cm/s, it can print a 10.16 cm x 7.62 cm label with 50 % coverage in just three seconds.

Ink costs are the lowest ever from Primera, due to a new, ultra-high capacity ink cartridge. On the same 4” x 3” label, cost per label is around € 0.03 each. This single CMY ink tank has an integrated print head. With every cartridge change users get a new print head, simplifying maintenance and lowering on-going operating costs. Process black is dark and crisp and uses no more ink than a separate black ink tank would on the same amount of text or graphics.

LX910e can print with dye-based ink for brilliant, eye-popping colour or with pigment ink for maximum durability against water and UV light. Both types of ink work interchangeably on the same printer.

Typical applications include product labels for foods, beverages, retail and a wide variety of other markets.

LX910e sells for € 2395.00 (MSRP). 24 months warranty (the standard 12 months plus additional 12 months for free upon product registration on its website) is offered for all European units.