ULMA Packaging Ltd, the leading packaging machinery and complete automated lines supplier, has boosted its UK workforce with another sales appointment, which coincides with the launch of the exciting ultrasonic sealing Vertical Form Fill Seal (VFFS) machine.

Steve Brooks takes up the position of VFFS Business Manager to spearhead this commercial strategy. He brings a wealth of experience in the international packaging industry and automation-specific projects to ULMA’s UK operations. Steve will help drive sales of its technically advanced vertical equipment into a wider range of market sectors.

VFFS equipment can help companies optimise their packaging to combat consumer food waste and improve pack presentation. ULMA’s systems can boost productivity for food processors by reducing format changing times and cleaning regimes.

ULMA’s UK Managing Director, Chris Pickles, said: “The investment in sales expertise goes hand in hand with an expanding product portfolio which will help continue the growth the company has enjoyed over the past years.”

Steve added: “Because the company is part of a multi-faceted co-operative which is totally committed to the Global Packaging Machinery marketplace, it provides great stability and fantastic after-sales support for customers, which I consider very important in a fast changing industry.”

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