Diet Coke is delighted to announce TV treasure and national icon Holly Willoughby as its new brand ambassador for 2017.

Holly, who is best known for her presenting work across ITV, will add a dose of extra fizz to Diet Coke activity this year, lending her voice to an exciting programme for the world’s number one diet soft drink.

Speaking on the partnership, Holly Willoughby said: “I’ve always been a big Diet Coke fan, right from the original ‘Break’ ads we all remember with great fondness. The brand is well known for celebrating friendship, fashion and fun, which are all very important to me. I’m excited to be involved!”

Simon Harrison, Operational Marketing Director for Coca-Cola European Partners GB added: “We’re proud to be working with Holly to bring some extra sparkle to Diet Coke activity this year. She’s the perfect partner for us. We’re looking forward to sharing what we have planned with Holly – watch this space!”

Throughout 2017, Holly will work with Diet Coke to shine light on campaigns to celebrate friendship, travel, fashion and fun.

For more information, visit or follow @DietCokeGB.