An interview with Fruveco reveals that factors influencing purchasing decisions in the fast-moving frozen vegetables market go beyond throughput to include reliability, efficiency and customer service.

Located in south-eastern Spain, Fruveco SA has built a strong reputation for the reliable, continuous supply of quality frozen vegetables. Over 90% of its output is packed as own-label brands for supermarkets, while 10% is sold to smaller outlets in Germany and Eastern Europe.

A major strength of Fruveco is the ability to supply large volumes, often at short notice. Manager Francisco E. Ramón Juárez says: “Because of our generally large volume and the need for fast response, reliability is even more important than speed among the qualities we look for in new equipment.”

Over the last few years Fruveco has bought five Ishida 14-head weighers to keep pace with its expanding business. In the same period, Fruveco also bought a weigher of a similar specification from a competitor of Ishida.

“On speed, they were roughly comparable,” comments Francisco Juárez. “However, the Ishidas are consistently more accurate and are more consistent performers, with fewer missed cycles. For me, an important factor has been the level of service and support provided by Ishida.”