Two leading food packaging manufacturers have teamed up to create a premium range of patisserie cartons ideal for cakes, cream buns, gateaux and pastries.

LINPAC and Graphic Packaging collaborated to develop the four pack styles, which offer bakers and retailers superior and stylish on-shelf presentation to drive sales.

Graphic Packaging created the carton board trays and bases whilst LINPAC developed a series of compatible rPET lids. The partnership means bakery customers benefit from access to a complete pack solution, rather than having to buy the trays and lids from different suppliers, making business easy to do, convenient, efficient and cost-effective.

Adam Barnett, managing director for Northern Europe at LINPAC, said: “We have created a range which meets the needs of the bakery sector and consumers in terms of convenience, appearance and added value to products.

“LINPAC leads the way in being able to deliver crystal clear rPET, such as that used for the pack lids. Bakery items should look appetising, fresh and tasty and the enhanced presentation and visibility offered by these patisserie cartons will ensure products stand out on the shelf to drive sales and return on investment.

“Collaborative work drives innovation and speeds up delivery to market. Together, with Graphic Packaging, we have created a range which ticks all the boxes for our bakery customers.”

The range includes a ‘Fold Out’ shallow carton board base and tapered rPET lid which offers easy loading in store and can be folded out into a presentation plate by the consumer once at home.

For increased flexibility and inventory efficiency, the ‘Multi-height’ carton board nested tray enables different pack depths to suit a variety of bakery products whilst using the same rPET lid, reducing packaging SKUs. The pack offers customers high visibility and a sophisticated tapered lid design.

Finally, the ‘Clip in’ solution can be folded flat to minimise storage needs whilst being easy to construct at the point of sale. The shop-window appearance gives superior visibility and premium presentation.

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