Name: Richard Cullen

Job Title: Joint Managing Director

Company: The Jelly Bean Factory


When did you join/start the company?



What makes your company stand out from others in the same sector?

The Jelly Bean Factory is a young vibrant company.


What is the most rewarding part of your job?

Building a successful brand and seeing the development of new products.


What has been your biggest challenge?

Managing the growth of the company.


Which of your work achievements are you most proud of?

Creating and building a great brand.


What are the most important developments coming up in your sector?

Brands need to keep developing new and exciting formats that respond to current consumer demands and keep the market growing.


Which person/company operating in the food and drink sector do you most admire and why?

The small and medium-sized companies that are being highly creative and making the business work with limited budgets and resources.


What are your company’s most important ethical considerations?

As an international company trading in over 55 countries, our main objective is to manufacture our product as responsibly as possible. We’ve been a supporter of fair trade since 2010 and use Fairtrade sugar in our 75g Gourmet Jelly Bean Boxes, which helps support the Kasinthula Cane Growers Association in Malawi.


Where would you like to see your company in five years time?

As the brand leader in our target markets and making only the highest quality and standards.


What would be your perfect meal?

A nice piece of fish with a glass of white wine or a juicy steak with a glass of red.