Leading industrial flooring manufacturer Flowcrete is putting on a robust show of strength with the development of a marketing campaign that firstly highlights how durability is the foundation of a fit-for-purpose system underfoot in the food and drink processing industry.

The industrial flooring specialist has drawn on more than 30 years’ wide-ranging experience and flooring expertise to create the ‘Get More From Floors’ campaign, available on an online portal at www.flowcrete.com/getmorefromfloors.

Six subjects will be explored throughout 2011, with the issue of durability kick-starting the launch at www.flowcrete.com/getmorefromfloors/durability

Pulling together content from a variety of sources including video, case studies and technical data, the resource centre brings together a wide-range of information to help specifiers make informed decisions about their flooring requirements.

Flowcrete has vast experience within the food and drink processing industry – carrying out projects for Blue Chip clients including Thorntons, KP Nuts, Nestlé and Heineken- backed up with best in class customer and technical support services.

Alan Dean, Sales Director of Flowcrete UK, said: “When a flooring project requires a strong, robust coating Flowcrete has the expertise to deliver a system able to stand up to heavy-duty traffic movement, bulky machinery and physical attack, through the installation of an industrial flooring system from our toughest flooring range.

“Industrial floors are the part of food and drink processing facilities subjected to the most stress and traffic, and if they don’t measure up to the demands placed on them, the implications for reinstatement are costly and disruptive.

“Our systems are engineered to ensure clients get more from their floors, with formulations for specific areas within food and drink manufacturing environments to maximise longevity and extend the life-cycle of the finish.

“A correctly specified floor, which can withstand all the rigours of the food and drink sector, needs to offer a range of features, which can include oil, fat, acid and chemical resistance, the ability to cope with wheeled and forklift truck traffic – and extensive cleaning regimes, including steam cleaning.”

Flowcrete UK Ltd has rigorously tested its industrial floor coating systems and selected the strongest materials to offer industrial manufacturing clients hardy, resilient and powerful resin floor surfaces that represent the best in class approach to durability

The company’s extensive product offering includes the industry-leading Industrial Floorzone concept, unique to Flowcrete UK.

This system delivers the damp-proof membrane and high strength Isocrete floor screed, topped off with a performance resin floor finish – all from a single source and installed by Flowcrete’s approved contractor network.

Flowcrete’s flooring systems also include anti-slip, acrylic and epoxy based floor finishes made-up of durable quartz beads and polyurethane resin floor screeds, as well as polyurethane terrazzo systems that contain tough flint and granite aggregates. Antimicrobial finishes can also be specified across a number of Flowcrete systems, using the silver-based Polygiene® technology.

Heavy-duty resin formulations can be applied up to a thickness of 10mm and meet industry guidelines to ensure that they are impervious to the long-term effects of frequent, or even constant physical aggression, and offer the most advanced levels of durability.


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