Chris Lake, 51, has been with Good Taste Foods for 11 years


How does Good Taste Foods support their distributors?

Good Taste Foods provides quality food to customer’s homes through distributors nationwide; however the company’s operation is different to any other. The company views each employer as a long term investment and therefore doesn’t expect an upfront fee for an individual’s investment into the franchise. The company provided me with the tools needed to operate, a van, initial stock and training. Then each distributor is expected to build their own database of customers with the help of Good Taste Foods.

We don’t have to pay out the big expenditure usually associated with starting up in business. Good Taste Foods take on the initial costs as an initial investment in the distributors.

Everybody has a chance to become a self-employed member of the Good Taste Foods team, but I think you’ve got to be friendly but also disciplined to work hard to be successful.


What sort of character traits must you have to be a successful distributor?

I think you’ve got to be self-motivated to create a network of customers and be friendly whilst enjoying building relationships with customers.


How much flexibility do you have in terms of working hours?

Working hours do depend on the timetables of customers really. If you want to catch a customer whilst they’re at home, you have to be prepared to visit them when the finish work or at a time convenient to them. Usually start my day at 9am and go straight to the depot. I’m there for about an hour before setting out for the day.


What do you think is the most rewarding aspect of the job?

The initial help, training and ongoing support provide by Good Taste Foods, the flexible hours and the opportunity to meet new people and form new relationships with customers and other distributors.


What sort a relationship have you got with your customers?

I have a great relationship with all my customers and try and work my schedule around their needs. Typically I visit each customer on a 6-8 week cycle, but this depends on each customer’s requirements.

Good Taste Foods is constantly striving to provide the very best for its customers. The company now has an in-house butcher so that cuts can be tailored towards customer requirements.

I’ve established a good reputation with my customers for providing good quality, delicious food at their convenience. It’s also great to build relationships with your food suppliers and know the origin of the produce


What financial plans have you got for the future?

I plan to continue building on the success of Good Taste Foods and keep my network of customers growing. There is so much potential in this business, and if you’re prepared to work hard and put in as much as the company has invested in you, then you’ll be successful.

Do you have the drive? Reward yourself as a Good Taste Foods distributor. Call Martin Darnley on 01275 371 317 or email [email protected] for more information.