The Primal Pantry, the UK’s first Paleo bar brand, is celebrating its third birthday year with further listings across 600 WHSmith travel distribution points and full store listing of six SKUs across Booths. It has also increased its export market from 26 to 31 countries over three months, with bars stocked in 40 La Place stores in the Netherlands, talks with major French chain Intermarché and listings in South Africa.

The raw food brand is now stocked in nearly 4,000 stores nationwide across Sainsbury’s, Tesco and wholefood stores. The range has expanded from five fruit and nut bars to include three protein bars and multipack bars in 2016.

The Primal Pantry’s mission is to provide delicious and nutritious bars, which can fully complement a healthy lifestyle, free of grains, dairy, refined sugars and vegetable oils. Bars are made by cold-pressing fruit and nuts without any additives, flavourings or colourants.

Suzie Walker, Founder of The Primal Pantry, says: ‘I am so proud to see how our brand has developed and expanded so rapidly over three years. These key new listings with WHSmith and Booths make The Primal Pantry bars more accessible for consumers who value real food and want a healthier snacking option.”

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