20 November 2017 – C7 Brands, one of the UK’s leading independent drinks companies, has announced today that rugby and boxing stars Chris Robshaw and Chris Eubank Jr will become the latest ambassadors of the Coco Fuzion 100 range. The sporting stars will promote the range, which provides a healthier alternative to sugary sports drinks. The range includes the UK’s first all-natural, carbonated coconut water, in four flavours and the still 330ml sports bottles, perfect for the leisure and fitness markets.

Jane O’Connor, Group Buying Director at C7 Brands said “Our team of ambassadors spans esports leadership and international sportsmen and women. The primary engagement point with them has been through the usage of the product, particularly as the health debate is so high on everyone’s agenda. The Coco Fuzion 100 brand was initially created in response to a growing demand in the elite sports environment, where the health benefits of coconut water have been well understood for some years. Our multi-million pound marketing and engagement plans around our ambassadors are significant.”

Sir Ian McGeechan, who heads up the ambassadorial team, commented “Given the prevalence of the health debate, I am truly excited by the balance and stature of the team and the plans for 2018/19 are truly impressive.”

 

Notes to Editors

Coco Fuzion 100’s product range includes 250ml carbonated cans and 330ml still sports drinks in four great flavours: Natural, Raspberry, Lime and Mango. With an RRP of £1.39 for 250ml carbonated cans and £1.79 for the 330ml still sports drinks, the range is available from WH Smith, Amazon, TK Maxx, Central Convenience Stores, www.musclefood.com and independent retailers.

 

About C7 Brands

C7 Brands is one of the UK’s leading independent drinks companies, trading across six key territories including UK, Ireland and Scandinavia. C7 Brands has offices in London, Dublin and Copenhagen. For more information, visit www.c7brands.com

 

About Coco Fuzion 100

Coco Fuzion 100 is the UK’s first-ever all-natural carbonated coconut water and a natural isotonic drink. Bringing coconut water to a wider audience, Coco Fuzion 100’s 250ml cans are an industry first, while the 330ml slim bottles are perfect for leisure, sport and fitness. For more information, visit www.cocofuzion100.co.uk

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