Commercial Attaché, Andrius Nikitinas, represented the Lithuanian ambassador when officially launching a mini-cheese embassy on behalf of Lithuanian cheese maker Dziugas, at Thornton’s Budgens in Belsize Park. This is the first of up to 20 ‘Dziugas Embassies’ to be launched in the UK. Each will showcase a complete range of Dziugas cheese, plus other Lithuanian dairy products from the country’s largest milk processor ?emaitijos Pienas.

Thornton’s Budgens is well known for its amazing displays of cheese and is a real pioneer for interesting and new foods, many of which are local. It is also known for sourcing unique and unusual gourmet products from all over the world including many food items which are best sellers in their home countries, but relatively unknown in the UK. The idea of transforming a section of the store’s chiller cabinets to create a little oasis of Lithuanian goodies fits perfectly with the philosophy of the shop. It is always looking to provide something new and different to its customers, many of whom describe it as a ‘Foodies Paradise’.

The core range featured in the new showcase is Dziugas cheese including ‘Mild’ (12 months), ‘Piquant’ (18 months), ‘Delicate’ (24 months) and ‘Gourmet’ (36 months). This cheese is equally valued as a cooking ingredient in bakes, toppings and sauces, or as a seasoning – grated or shaved over salads, meat or pasta. Finally, it makes a wonderful cheese board cheese.

Alongside the Dziugas range, there are also other popular Lithuanian dairy products, including the Pik-Nik cheese straws and Magija, a chilled sweet curd dessert bar – a uniquely Lithuanian treat that is quickly winning fans in the UK.

Retailers interested in featuring a Dziugas embassy showcase can find out about the commercial arrangement which involves renting the shelf space direct for the period of the contract. The product is then stocked and sold under contract, with full merchandising support.

For more information regarding Dziugas in the UK please contact dziugas@clear-group.co.uk. More details can be found at www.dziugashouse.lt/en/home/ and on Facebook www.facebook.com/dziugaslegendarycheese