Addressing the needs for brands to drive shelf impact and provide value-added features that deliver greater consumer experiences, CROWN Aerosols & Speciality Packaging Europe will showcase its packaging solutions at Packaging Innovations 2014, London, England (September 30 – October 01, 2014) in The Luxury Packaging Hall, Stand E23.

With a variety of finishes and decoration styles that can be applied, metal can be used to create truly unique creations. At the show, Crown will display its broad array of metal shaping, decorating and design techniques that allow brands to achieve a premium and exciting package. From grocery store shelves to kitchen cupboards, packaging is an integral part of consumers’ daily lives, making it the ideal medium to showcase a brand’s identity and its messages. Crown works with its customers to create unique and alluring packaging as a means to distinguish themselves and build consumer loyalty.

Delivering high-quality metal packaging across its 13 facilities throughout Europe, Crown leverages its strong European knowledge and expertise to help safeguard product quality for customers. With a state-of-the-art Innovation Center in Wantage, Oxford, Crown has a wide range of in-house capabilities to design a new package from the initial concept stage and development of the prototype, to product testing and final implementation on the customer’s production line. R&D is at the heart of Crown’s business and the company takes a collaborative approach – bringing customers and designers together on-site to discuss their needs and ideas and then working closely together to achieve the innovative products you see on store shelves today.

Sustainability is a key theme throughout this year’s show and metal packaging continues to be a popular choice among brands and consumers alike because of its environmental credentials. 100% recyclable and able to be infinitely recycled without loss of physical properties, metal is unmatched as a packaging format.

For more information, please contact Veronique Curulla, Marketing Director; Tel: 33 1 49 18 40 28; Email: veronique.curulla@eur.crowncork.com. http://www.crowncork.com/

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