A set of three festive recipes and the chance to win a Free Limited Edition Cake Tin are just two of the alluring offers currently available to baking enthusiasts who check out the latest brand promotion from Billington’s, makers of Natural Unrefined Cane Sugar products.

Packaging and promotion specialists Denny Bros have worked with integrated creative agency BD Network to prepare a highly-visible on-pack promotion for use on three of Billington’s products – Light Muscovado, Dark Muscovado and Molasses cane sugars.

The perfectly-presented 16-page Fix-a-Form™ gives stunning recipe ideas ranging from Rich Molasses Fudge to Muscovado Glazed Ham; and also gives details of how purchasers of Billington’s products can claim a Free Limited Edition Cake Tin with two promotional Fix-a-Forms from the marketing campaign. The delightfully-embossed cake tin is available to those who enter the two promotional codes found on the last page of the Fix-a-Form™.

This is the first-time that Billington’s has used a Fix-a-Form™ leaflet label on-pack. The decision to use this format was based on the requirement to link the cake tin promotion to purchase without changing the packaging or merchandising in store. At the same time, it was important to maintain the quality of the brand. The Fix-a-Form™ provided a secure leaflet to hold the URNs while also providing additional space to engage consumers with exclusive Christmas recipes.

Tel: 01284 701381



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