Authentic ready meals for a taste of Asia

Asian food expert CP Foods continues to showcase its credentials in the ready meal ethnic food market as it rolls out its CP Authentic Asia range to retailers throughout 2013

Designed to put premium quality choices back into the frozen food aisle, the CP Authentic Asia range of meals has been developed by CP to provide lovers of Asian food with chilled ready meal quality whilst offering frozen ready meal value and convenience.

A quarter of UK shoppers rarely even visit the freezer aisle with many believing that frozen products can be uninspiring and boring. CP Authentic Asia hopes that its exciting flavours and top quality product delivery will encourage consumers to appreciate and embrace the change in standards.

Alexis Unaphum, CP Brand UK Assistant Marketing Manager, says: “We are bringing a premium quality ready meal offering into a sector that sometimes suffers from an expectation that the products are basic and will under-deliver.

“CP’s food production know-how means that we are developing and delivering products to internationally recognised standards for consumers who are keen to experience the real taste of Asia in a quick and convenient format of a ready meal.

“With consumer demand for exotic recipes increasing – particularly Thai, Chinese and Japanese dishes – CP’s Authentic Asia range is well placed to offer UK retailers new and exciting frozen ready meals that give shoppers something genuinely new and unique. Thanks to CP’s heritage we can offer people the opportunity to experience lovingly prepared Asian inspired food using only the finest Asian ingredients, rarely available in UK ready meals.”

Products in the current ready meals range include CP Authentic Asia’s unique King Prawn Wonton Soup with Noodles, CP Aromatic Crispy Duck with Pancakes, CP Chicken Pad Thai, CP Bangkok Firecracker Prawns, CP Red Thai Curry with Jasmine Rice and a unique King Prawn Wonton Soup with Noodles with plans to roll out more dishes in the coming months.

As time-pressed shoppers continue to want to experience the sights, smells and tastes of Asian cooking, CP is perfectly placed to share its expertise in rare and exotic ingredients and pioneering production with UK customers through its range of ready meals.

CP Foods (UK) is part of Charoen Pokphand in Thailand, one of the world’s leading global food companies.

Visit www.cpauthenticasia.com for further information about CP Authentic Asia