Europe’s premier packaging solutions company, Sirane Ltd, is reporting a seasonal surge in demand for its Crisp It™ and Sira Crisp™ packaging products as the Christmas season advances and the international trade in packaging materials intensifies.

Jeremy Haydn-Davies, Sirane Sales Director for Food Packaging says that “the European food and packaging sector is currently experiencing something of a materials supply squeeze as international polyester film stocks for one are mainly heading to the Far East for use and consumption. However, here at Sirane, we are very well equipped with microwave boards, susceptor films, and paper materials in order to service this expected seasonal jump in demand for our Crisp It™ and Sira Crisp™ products.”

Sirane’s radical Crisp It™ form of packaging was first developed some three years ago for use in the fast food industry – primarily for crisping burgers, potatoes and other hot food via the means of susceptor film packaging in the food packaging. A number of next generation products have since been developed and the packaging technology has found particular favour for its lightweight nature, low unit cost and popularity in mobile food service.

At the beginning of the year Sirane’s Sira Crisp™  won a number of prime bulk orders from leading train and airline operators in the UK and abroad – for these factors – and for the specifics of its cook-in performance abilities. ‘The Sira Crisp™  film can be made into carry bags for chips and French Fries and potato wedge wraps; as well as pouches for popcorn and as wraps for the cooking of paninis and sandwiches. For frozen foods destined for the microwave, there is no longer a need to package into boxes. The current cold weather is seeing an expansion in these uses – together with the convenience factor. The needs of the Christmas season are also adding to the mix.

Sirane’s Crisp It™ packaging is based on an integrated two layer film that can be shaped into more or less any kind of package to suit the microwaveable cooking application of the food. Originally developed by Sirane as a food crisping susceptor film for the insides of burger boxes and other fast food items, the latest version – Sira Crisp™ represents a quantum leap in design.

Sirane’s traditional strength has been to successfully laminate susceptor films to board and paper without the use of adhesives, making the product much more versatile in performance and more environmentally friendly. Sirane has taken the concept one stage further by combining, again without glue, a clear film to the susceptor film and creating a strong bi-laminate which is ideal for crisping up paninis, baguettes and pasties and other foods.  Available in various formats such as sleeves, the film can also be used to flow-wrap foodstuffs, so eliminating the need for additional outer packaging. Sirane’s new formula means that direct printing onto the film is easy –  thus removing the need for a label. “It’s what the food service market needs,” says Haydn-Davies; “lightweight and functional and ideal for busy take-aways, airlines and food-to-go outlets. Great also for fast food needs in the office or at home, too.”