“We have been running as Processed Snack Products (PSP) now for six years, but our family formerly had a snack production company – United Snacks, started by my grandparents – some 20 years ago,” explains Operations Director Peter Fletcher.

“That company made potato crisps and corn snacks and was one of the first producers of pork scratchings. My grandmother,
Dorothy Visko, worked in the food industry before joining us and only retired six years ago but is
still a director in her 80s after 50 years in the industry! My father, who was an engineer at heart,
then took over, with my sister and I working alongside him. I then joined the company full-time
three years ago with the aim of moving the company forward.”

At that time, PSP had only two products – Happy Snax and the Thingies 10p products – and it
had been like that for about 15 years. Peter, who has a degree in design, decided to redesign the
packaging of the 10p Thingies and worked in conjunction with Liverpool University to provide n
utritional information. The result, a better looking packet with an improved pack size to provide
better value. The other product is Happy Snax, which is sold to The Co-operative shops, the 99p
stores and various Cash and Carrys

The long-term aim is to grow the range and in line with this two new products are being launched – the first by the end of September and the second by the end of November 2011.

Peter adds, “Oooo’s are a selection of ring shaped snacks in a larger packet size, with a variety of flavours including Curry and Pickled Onion – they are definitely ‘Oooo so moreish!’ In line with this we have a line in development geared towards the more daring of our consumers, with stronger flavours and a grab bag size – this product launches at the end of the year. The company is also introducing a range to suit pubs and bars.“One of the problems has been that, over the last few years we have not really looked to expand.

Since we started to move forward, primarily by relying on our existing reputation, our turnover has increased from around £300,000 to about £1 million and we have doubled our staff. We plan to keep this momentum going. The next range will be aimed at adults at 30p-40p per packet with the pub range offering a larger packet with a higher price margin. We will retain our 10p packets but with a greater emphasis on introducing a wider range of flavours and pack sizes. We are also looking at introducing a multi-pack size of our 10p packets. Corn snacks will always sell at a lower price than, say, crisps but we offer a strong health advantage in that all our products are baked and NOT fried. We may also introduce a multi-grain product with rice and wheat, again emphasising the health aspects.”

Today, Processed Snacks’ products are sold all over the UK, in wholesalers, cash and carries such as Parfetts, Batleys/Bestway, Hancocks and Teatime Tasties and supermarkets such as the Co-operative. Peter concludes, “We are currently producing to capacity with a full order book to match. I think in the current climate people are looking for cheaper and healthier alternatives to
crisps and fried products and this has helped corn snacks a lot.”

For further information please telephone 0151 420 1144 or email info@processedsnacks.co.uk
www.processedsnacks.co.uk coming soon!

Related Posts