Snackex 2011 – Hall 4, Stand 308 – Fira Gran Via, Barcelona – 13-14 June, 2011

At Snackex 2011, Kerry Ingredients & Flavours will offer snack tasting opportunities to demonstrate the three key market trends that are currently driving the snack food industry:

·         Innovation

·         New Flavours

·         Better for You

Yuri Gascon – Marketing Manager, Savoury & Dairy for Kerry Ingredients & Flavours – comments: “There is a huge need for agility in the snack food sector, an incredibly fast-moving business worth 38.6 Billion Euros in the EMEA region.

“The challenge is meeting consumers’ expectations of taste while also delivering on needs for novelty, enjoyment and healthier nutrition. We believe manufacturers benefit most from choosing a development partner who can marshal all of the ingredients, technologies, application expertise and market insight under one roof, delivering it through a single point of contact.

“That’s why Kerry Ingredients & Flavours – a global player in food ingredients and flavours, and an expert in savoury snacks – has completely redesigned its business to provide a truly integrated service that helps food and beverage brands develop consumer preferred products more quickly.

“Kerry’s ‘One Kerry’ approach helps manufacturers develop snacks for tomorrow’s consumers – by understanding and addressing key consumer purchasing trends today.

“The theme of this year’s Snackex conference is: ‘Tomorrow’s consumers – are you ready for them?’ Our message to show visitors is that you will be ready if you understand the trends that shape demand and can respond to them in a timely and effective manner.”

Snackex, which takes place every two years, is the only savoury snacks and snack nut event in Europe, and attracts snack industry professionals from across the world. Kerry is once again sponsoring the European Snacks Association (ESA) stand, which it will share at the event to reflect its long-standing membership of the organisation, and recognition of the ESA’s contribution to the industry.

“We focus on the bigger picture of successful, creative product development helping manufacturers deliver customer-focused solutions with increased speed to market,” concludes Yuri.