Restaurant chain Red Hot World Buffet & Bar has recently opened its seventh outlet in seven years, with a £1.8 million investment in the Welsh capital, Cardiff.

It is looking to continue its expansion plans by opening a further 18 UK sites in the next three years too, taking the total number of restaurants to 25. And all of this in the depth of a recession, so what is this Nottingham-based company’s secret? We asked their general manager of operations, Ramesh Singh, to enlighten us.

“Well, first of all Red Hot World Buffet & Bar offers its customers a choice of up to nine different cuisines, including Japanese, Indian, Chinese, Italian, Tex Mex, Cajun, Thai, Mediterranean and British,” explains Ramesh. “All of the food is freshly prepared at live counters by a team of highly skilled and qualified chefs, allowing diners to mix cuisines as they desire.”

It’s a fascinating and very successful concept, with Red Hot World Buffet & Bar now enjoying a £27 million turnover from restaurants in Nottingham, Northampton, Milton Keynes, Liverpool, Leeds, Manchester and Cardiff. Approximately two million customers have been served over the past year, and that figure will no doubt continue to rise dramatically as new restaurants continue to open.

Ramesh continues: “Our restaurant is an affordable treat for couples, friends and families, allowing them to stretch their income as far as possible without having to compromise their evening out. There are around 300 different dishes on offer, from a really diverse buffet through to fresh pasta, noodles and curry dishes made to order – all at a fixed price.”

Red Hot World Buffet & Bar stands out in a number of other ways too. Owned by Helen and Parmjit Dhaliwal, the company’s philosophy of combining a choice of quality authentic dishes with value for money means that it now employs in excess of 650 people. One of the largest employers of apprentices in the country, Red Hot has joined forces with the National Apprenticeship Service in England and ACT Training in Wales to recruit 200 young people who have missed out on employment, training or further education.

The apprentices are taught by the company’s team of chefs, front-of-house and other staff, with plans for the scheme to expand further as the company grows.

Summing up the restaurant’s philosophy, Ramesh says: “Red Hot World Buffet & Bar is committed to ‘putting something back into society’ – and not just in the short-term. There are genuine opportunities for young people to build a long and meaningful career in the company, and we fully intend for our new recruits to become Red Hot’s management teams of the future.”
And that really is a breath of fresh air in the current economic climate.

For further information and to discover more about your nearest Red Hot World Buffet & Bar, visit www.redhot-worldbuffet.com.

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